The National Development Agency is embarking on the 2014 campaign to commemorate the International Day for the Eradication Poverty. The NDA has a mandate to contribute towards poverty eradication in South Africa. Since its inception in 2002, the NDA has seen a growing number of people living in abject poverty due to many factors ranging from the economy, social and environmental issues.
The campaign will be commemorated under UN theme: “Leave no one behind: think, decide and act together against extreme poverty”
The Campaign The campaign will be launched on Friday, 17 October 2014 and the countdown to the launch will commence on Friday, 10 October 2014. The campaign identity will be marked by the colour green and themed 17 acts of good will. In Numerology, 17 symbolises - insight, responsibility, self-discipline, strength, compassion, spiritual consciousness, wisdom, a desire for peace and love for all of humanity.
The color green symbolises - balance, harmony and growth. The objectives of the campaign are to:
• to create awareness of the International Day for the Eradication of Poverty and its meaning to all South Africans
• to mobilise all stakeholders from government, civil society organisations, business and media to take action that will contribute towards the eradication of poverty beyond the 2015 Millennium Development Goals (MDGs) deadline
• to call South Africans to stand up and say no to poverty
Partnership/ A call to action The NDA is calling on all South Africans and organisations to join hands to highlight the plight of many South African who are living under extreme poverty conditions. Each minute spent thinking and talking about poverty will never be gained so let’s all stand and develop our own communities.
For more information please read the attached National Poverty document: